The link between mineral products and the countless benefits they bring to the UK economy and everyday life is highlighted in a new campaign package from the MPA.
‘Make The Link To Mineral Products’ is a short film and accompanying brochure designed to raise awareness, understanding and appreciation of the fact that virtually everything we use in daily life is made with minerals that are quarried or mined.
The places we live, learn, work and play, how we travel, and the way we receive goods and services, all depend on mineral products – providing safety, shelter, comfort and convenience. Each year 400 million tonnes of mineral products are made and delivered around the country - over 1 million tonnes per day – the biggest flow of goods in the economy.
Emphasizing the essential nature of the industry, its scale and its contribution to the economy, ‘Make The Link’ also demonstrates the industry’s responsible and sustainable approach to supplying essential materials, from recycling waste materials and driving down carbon emissions to creating of new habitats for wildlife and being a good neighbour in over 2,000 communities where the industry operates nationwide.
Nigel Jackson, MPA Chief Executive said: “The mineral products industry continues to be unrecognised by most people, all of whom use our products every day, many of them without even knowing it. We are therefore delighted to launch a new ‘Make The Link’ package to draw attention to our essential, responsible and sustainable UK industry. We have a wonderful story to tell, and each of 80,000 people who work in this industry has a role in telling it. I encourage MPA members and all others associated with the industry, to spread the message far and wide.”
Aimed at a range of audiences – schools and colleges, local communities, politicians and policy makers, and those considering a career in the industry - the new film and brochure can be downloaded from the MPA website (www.mineralproducts.org) and are also available by writing to firstname.lastname@example.org.
About the Mineral Products Association:
The Mineral Products Association (MPA) is the trade association for the aggregates, asphalt, cement, concrete, dimension stone, lime, mortar and silica sand industries. With the merger of British Precast, and affiliation of CONSTRUCT, the UK Quality Ash Association (UKQAA), the Cement Admixtures Association (CAA), the British Association of Reinforcement (BAR), Eurobitume, MPA Northern Ireland, MPA Scotland and the British Calcium Carbonate Federation, it has a growing membership of 520 companies and is the sectoral voice for mineral products. MPA membership is made up of the vast majority of independent SME quarrying companies throughout the UK, as well as the 9 major international and global companies. It covers 100% of UK cement and lime production, 90% of GB aggregates production, 95% of asphalt and over 70% of ready-mixed concrete and precast concrete production. In 2018, the industry supplied £16 billion worth of materials and services to the Economy. It is also the largest supplier to the construction industry, which had annual output valued at £172 billion in 2018. Industry production represents the largest materials flow in the UK economy and is also one of the largest manufacturing sectors.
Media contact: Elizabeth Clements 07775 894285, email@example.com Andi Hodgson 07872533728, firstname.lastname@example.org